LinkedIn is the largest business networking platform in the world and your target market for your company is on there. LinkedIn is responsible for 80% of B2B leads via social media. In this session you will find out how to have an ‘All Star Profile’ that gets the right people to find you. You will learn how to search, find, and connect with your target audience. Emma will show you how to create brand awareness, engage with your connections, and establish credibility through posting the right content and how often. This session will also provide you with insight into the key features of LinkedIn.